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Vision & Mission


  • To maintain the age-old traditional quality and taste of Basmati Rice by innovative approach and advanced technology, processes and products.
  • To become a global supplier, delivering quality products and services resulting in customers delight.

We aim at providing healthy and high-quality ready-to-eat rice varieties for all age groups and sections of society. We see ourselves as a name of best taste and quality that offers varieties of rice to customers worldwide through focusing on customer satisfaction with our traditional flavor and goodness


" Quality Production & Customer Satisfaction "

Service & Satisfaction of our customers, has always been our driving force and objective since the very beginning. We take pride in our rich heritage and have adopted & cultivated a work culture that honors traditional values, ethics and believes in delivering the best to its customers.

Through continuous up gradation & modernization of our manufacturing facilities & effective implementation of quality control measures we have been able to achieve high standards of Productivity & Quality, thus ensuring & passing on the benefit of the best costing to our customers.

0Rice being the staple food for more than half of the world’s population, coupled with the fact that globalization of world economies is taking at avery fast rate, presents us with a tremendous opportunity for growth & we intend to capitalize on this situation & in a bid to further consolidate our position as a market leader .